logovslongoTell them apart

Quick tell: logo is a adverb, longo is an adjective, so they fill different roles in a sentence.

Which to use

“logo” is an adverb and “longo” is an adjective - they look or sound alike but fill different roles in a sentence.

#318
“logo” frequency rank
#479
“longo” frequency rank
797
confusion score

Side-by-Side Comparison

Feature logo longo
Definition imediatamente ou de imediato de grande extensão, comprido

Where the eye mixes logo and longo

Muted = shared; highlighted = the visual trap. They share 4 letters in sequence.

4 ch
logo
5 ch
longo

Visual trap between logo and longo

These two trip readers on the page rather than in the ear: logo is /ˈlo.gu/ while longo is /ˈlõ.ɡu/. Spoken aloud the problem disappears. In writing it persists, because they differ by 1 letter(s) in length, and the parts of speech differ too (adverb vs adjective), which is usually the fastest check. Our composite confusion score for this pair is 797, derived from the frequency rank of both members and their visual similarity.

logo is recorded at frequency rank #318, classified as anadv, pronounced /ˈlo.gu/. longo is at rank #479, tagged as anadj, pronounced /ˈlõ.ɡu/.

Glosses for this pair are partially populated in our dataset, but the full side-by-side definitions above should still guide you to the right choice.

With a confusion score of 797, this pair ranks #74,855 of 75,631 scored Portuguese confusable pairs - a relatively easy-to-tell-apart pair.

Orthographic DNA of logo vs longo

Shared letters: glo. Private to "logo": -. Private to "longo": n.

"logo" · 4 letters · shape CVCV  ·  "longo" · 5 letters · shape CVCCV

Known mistypes of this pair

  • logolgoo · llogo · loggo · loog · olgo
  • longollongo · lnogo · logno · longgo · lonngo · lonog · olngo

Frequently Asked Questions

Is swapping "logo" for "longo" ever safe?
No - they are not even the same part of speech. "logo" is an adverb and "longo" an adjective, so a sentence built for one is usually ungrammatical with the other.
In ordinary Portuguese text, does "logo" or "longo" show up more?
"logo" is the more common of the two: it sits at frequency rank #318 in our Portuguese list, against #479 for "longo". The two are close in frequency, so neither is a safe default; check the meaning rather than guessing.

Useful next steps

Pronunciation already separates them, if the page still looks alike, the dictionary links below settle it.

  • Full dictionary entry for "logo" with definition, IPA, and generated misspellings. Word entry
  • Full dictionary entry for "longo" - compare definitions side by side with the headword page. Word entry
  • This pair ranks #74,855 of 75,631 scored Portuguese confusable pairs in this corpus vintage. Corpus statistics
  • "logo" and "longo" also get mixed up with nearby pairs, the highest-scored neighbour is "loch vs logo". Nearby pair
  • Recorded mistypes exist for at least one side of this pair, useful when a spell-checker or OCR lands on the wrong form. See mistypes

Confusion rank #74,855 of 75,631 scored Portuguese pairs, corpus vintage 2026-09-03, not spelling advice.

Source: Wiktionary (via kaikki.org) Structured Wiktionary extract

Source: FrequencyWords open word-frequency list