loçãovslogoTell them apart

Quick tell: loção is a noun, logo is an adverb, so they fill different roles in a sentence.

Which to use

“loção” is a noun and “logo” is an adverb - they look or sound alike but fill different roles in a sentence.

#32,245
“loção” frequency rank
#318
“logo” frequency rank
32563
confusion score

Side-by-Side Comparison

Feature loção logo
Definition líquido perfumado e levemente alcoolizado para o tratamento da pele e dos cabelos imediatamente ou de imediato

Where the eye mixes loção and logo

Muted = shared; highlighted = the visual trap. They share 3 letters in sequence. loção runs 5 letters (CVCVV) against logo's 4 (CVCV) - the length gap alone is often enough to separate them once you know to check it.

5 ch
loção
4 ch
logo

Why the eye confuses loção with logo

These two trip readers on the page rather than in the ear: loção is /lu.ˈsɐ̃w̃/ while logo is /ˈlo.gu/. Spoken aloud the problem disappears. In writing it persists, because they differ by 1 letter(s) in length, and the parts of speech differ too (noun vs adverb), which is usually the fastest check. Our composite confusion score for this pair is 32563, derived from the frequency rank of both members and their visual similarity.

loção is recorded at frequency rank #32,245, classified as anoun, pronounced /lu.ˈsɐ̃w̃/. logo is at rank #318, tagged as anadv, pronounced /ˈlo.gu/.

Glosses for this pair are partially populated in our dataset, but the full side-by-side definitions above should still guide you to the right choice.

With a confusion score of 32563, this pair ranks #35,209 of 75,631 scored Portuguese confusable pairs - roughly mid-pack for confusability.

Orthographic DNA of loção vs logo

Shared letters: lo. Private to "loção": ãç. Private to "logo": g.

"loção" · 5 letters · shape CVCVV  ·  "logo" · 4 letters · shape CVCV

Known mistypes of this pair

  • logo ← lgoo · llogo · loggo · loog · olgo

Frequently Asked Questions

Can "loção" and "logo" be used interchangeably?
No - they are not even the same part of speech. "loção" is a noun and "logo" an adverb, so a sentence built for one is usually ungrammatical with the other.
In ordinary Portuguese text, does "loção" or "logo" show up more?
"logo" is the more common of the two: it sits at frequency rank #318 in our Portuguese list, against #32,245 for "loção". That is a wide gap, so in ordinary text the rarer spelling is the one worth double-checking.

After this comparison

Eye-level mix-up between "loção" and "logo" is sorted above. Next: full entries or other pairs that share a letter shape.

  • Full dictionary entry for "loção" with definition, IPA, and generated misspellings. Word entry
  • Full dictionary entry for "logo" - compare definitions side by side with the headword page. Word entry
  • This pair ranks #35,209 of 75,631 scored Portuguese confusable pairs in this corpus vintage. Corpus statistics
  • "loção" and "logo" also get mixed up with nearby pairs, the highest-scored neighbour is "loção vs loch". Nearby pair
  • Recorded mistypes exist for at least one side of this pair, useful when a spell-checker or OCR lands on the wrong form. See mistypes

Confusion rank #35,209 of 75,631 scored Portuguese pairs, corpus vintage 2026-09-03, not spelling advice.

Source: Wiktionary (via kaikki.org) Structured Wiktionary extract

Source: FrequencyWords open word-frequency list