incurvsinsureWhat's the difference?

Which to use

“incur” and “insure” are a confusable English pair: similar on the page, but distinct in meaning, check the gloss before you choose.

#19,620
“incur” frequency rank
#17,164
“insure” frequency rank
36784
confusion score

Side-by-Side Comparison

Feature incur insure
Definition To bring upon oneself or expose oneself to, especially something inconvenient, harmful, or onerous; to become liable or subject to. To provide for compensation if some specified risk occurs. Often agreed by policy (contract) to offer financial compensation in case of an accident, theft or other undesirable event.

Where the eye mixes incur and insure

Muted = shared; highlighted = the visual trap. They share 4 letters in sequence. incur runs 5 letters (VCCVC) against insure's 6 (VCCVCV) - the length gap alone is often enough to separate them once you know to check it.

5 ch
incur
6 ch
insure

Look-alike desk: incur vs insure

A purely visual mix-up. incur (/ɪnˈkɜː/) and insure (/ɪnˈʃɔː(ɹ)/) are said differently, so reading them aloud is the quickest way to catch the wrong one. On the page they stay close: they differ by 1 letter(s) in length. Our composite confusion score for this pair is 36784, derived from the frequency rank of both members and their visual similarity.

incur is recorded at frequency rank #19,620, classified as averb, pronounced /ɪnˈkɜː/. insure is at rank #17,164, tagged as averb, pronounced /ɪnˈʃɔː(ɹ)/.

Glosses for this pair are partially populated in our dataset, but the full side-by-side definitions above should still guide you to the right choice.

With a confusion score of 36784, this pair ranks #300,165 of 530,003 scored English confusable pairs - roughly mid-pack for confusability.

Orthographic DNA of incur vs insure

Shared letters: inru. Private to "incur": c. Private to "insure": es.

"incur" · 5 letters · shape VCCVC  ·  "insure" · 6 letters · shape VCCVCV

Known mistypes of this pair

  • incur ← icnur · inccur · incru · incurr · inncur · inucr · nicur
  • insure ← innsure · insrue · inssure · insuer · inusre · isnure · nisure

Frequently Asked Questions

Is swapping "incur" for "insure" ever safe?
No. They are said differently (/ɪnˈkɜː/ versus /ɪnˈʃɔː(ɹ)/) and carry different meanings; reading the sentence aloud is usually enough to catch the wrong one.
Frequency check: "incur" vs "insure" - which ranks higher?
"insure" is the more common of the two: it sits at frequency rank #17,164 in our English list, against #19,620 for "incur". The two are close in frequency, so neither is a safe default; check the meaning rather than guessing.

Useful next steps

Pronunciation already separates them, if the page still looks alike, the dictionary links below settle it.

  • Full dictionary entry for "incur" with definition, IPA, and generated misspellings. Word entry
  • Full dictionary entry for "insure" - compare definitions side by side with the headword page. Word entry
  • This pair ranks #300,165 of 530,003 scored English confusable pairs in this corpus vintage. Corpus statistics
  • "incur" and "insure" also get mixed up with nearby pairs, the highest-scored neighbour is "incur vs Inoue". Nearby pair
  • Recorded mistypes exist for at least one side of this pair, useful when a spell-checker or OCR lands on the wrong form. See mistypes

Confusion rank #300,165 of 530,003 scored English pairs, corpus vintage 2026-09-03, not spelling advice.

Source: Wiktionary (via kaikki.org) Structured Wiktionary extract

Source: FrequencyWords open word-frequency list