Which to use
“logo” is an adverb and “luto” is a noun - they look or sound alike but fill different roles in a sentence.
- #318
- “logo” frequency rank
- #5,112
- “luto” frequency rank
- 5430
- confusion score
Side-by-Side Comparison
| Feature | logo | luto |
|---|---|---|
| Definition | imediatamente ou de imediato | dor causada pela morte de alguém ou por grande calamidade |
Where the eye mixes logo and luto
Muted = shared; highlighted = the visual trap. They share 2 letters in sequence.
Why the eye confuses logo with luto
These two trip readers on the page rather than in the ear: logo is /ˈlo.gu/ while luto is /ˈlu.tu/. Spoken aloud the problem disappears. In writing it persists, because they share most of their letters but differ in 2 positions, and the parts of speech differ too (adverb vs noun), which is usually the fastest check. Our composite confusion score for this pair is 5430, derived from the frequency rank of both members and their visual similarity.
logo is recorded at frequency rank #318, classified as anadv, pronounced /ˈlo.gu/. luto is at rank #5,112, tagged as anoun, pronounced /ˈlu.tu/.
Glosses for this pair are partially populated in our dataset, but the full side-by-side definitions above should still guide you to the right choice.
With a confusion score of 5430, this pair ranks #69,189 of 75,631 scored Portuguese confusable pairs - a relatively easy-to-tell-apart pair.
Orthographic DNA of logo vs luto
Shared letters: lo. Private to "logo": g. Private to "luto": tu.
"logo" · 4 letters · shape CVCV · "luto" · 4 letters · shape CVCV
Known mistypes of this pair
Frequently Asked Questions
Can "logo" and "luto" be used interchangeably?
In ordinary Portuguese text, does "logo" or "luto" show up more?
What to do next
Eye-level mix-up between "logo" and "luto" is sorted above. Next: full entries or other pairs that share a letter shape.
- Full dictionary entry for "logo" with definition, IPA, and generated misspellings. Word entry
- Full dictionary entry for "luto" - compare definitions side by side with the headword page. Word entry
- This pair ranks #69,189 of 75,631 scored Portuguese confusable pairs in this corpus vintage. Corpus statistics
- "logo" and "luto" also get mixed up with nearby pairs, the highest-scored neighbour is "ludo vs luto". Nearby pair
- Recorded mistypes exist for at least one side of this pair, useful when a spell-checker or OCR lands on the wrong form. See mistypes
Confusion rank #69,189 of 75,631 scored Portuguese pairs, corpus vintage 2026-09-03, not spelling advice.