# shrinkflation

> English word · Noun

## Definitions
1. The practice of making products smaller while continuing to market them at the same price.

## Etymology
Blend of shrink + inflation. Popularized by British economist Pippa Malmgren.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/word/shrinkflation