# pinkwash

> English word · Verb

## Definitions
1. To cover in a coat of pink paint.
2. To promote consumer goods and services using support of breast cancer-related charities.
3. To tout the gay-friendliness of something in an attempt to downplay or soften aspects of it considered negative.

## Etymology
From pink + -wash.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/word/pinkwash