# phub

> English word · Verb · IPA /fʌb/

## Definitions
1. To ignore the conversation around oneself by focusing on one's smartphone.

## Etymology
Blend of phone + snub, coined by Adrian Mills at the McCann advertising agency in a brainstorming session in collaboration with
the Macquarie Dictionary and a group of selected wordsmiths; subsequently widely promoted by the McCann agency.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-09-03.
Canonical page: https://plainspell.com/en/word/phub