# normcore

> English word · Noun · IPA /ˈnɔːmkɔː/

## Definitions
1. A unisex fashion trend characterized by average-looking, unpretentious clothing.
2. Any style that is mainstream or unremarkable.

## Etymology
From norm(al) (“according to norms or rules or to a regular pattern”) + -core (suffix denoting genres of music and subcultures (often specialized and underground)), coined by the cartoonist Ryan Estrada in a guest comic strip for the webcomic Templar, Arizona on 17 September 2008: see the quotation.
It was popularized in a stylized, tongue-in-cheek trend report produced by the collective K-HOLE in 2013.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/word/normcore