# MAYA principle

> English word · Proper noun

## Definitions
1. A principle stating that the most effective design for a product is one that is "Most Advanced, Yet Acceptable", or one that combines familiarity and novelty.

## Etymology
Coined by American industrial designer Raymond Loewy in 1951 to describe his own design methodology.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/word/maya-principle