# hearts and minds

> English word · Noun

## Definitions
1. People's private feelings and emotions, now especially those of a local population towards an invading or occupying military force.

## Etymology
From the idea that one needs to persuade people, that is, to win their hearts and change their minds.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/word/hearts-and-minds