# halo effect

> English word · Noun

## Definitions
1. A cognitive bias in which judgment of somebody's character is influenced by an overall impression of them.
2. The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/word/halo-effect