# bobo

> English word · Noun · IPA /ˈboʊboʊ/ · frequency rank #28,469

## Definitions
1. A materialistic person who affects an anti-materialistic persona.
2. A self-styled bodyguard or groupie of the nouveau riche (such as a professional athlete or musician).
3. An imitation of something, particularly a well known product, usually lower in quality than the original.

## Etymology
Blend of bourgeois + bohemian, popularized by American journalist, commentator and editor David Brooks to describe the 1990s equivalent of the yuppie.

## Easily confused with
- **boy** (https://plainspell.com/en/vs/bobo-vs-boy)
- **box** (https://plainspell.com/en/vs/bobo-vs-box)
- **bro** (https://plainspell.com/en/vs/bobo-vs-bro)
- **bow** (https://plainspell.com/en/vs/bobo-vs-bow)
- **boo** (https://plainspell.com/en/vs/bobo-vs-boo)
- **bot** (https://plainspell.com/en/vs/bobo-vs-bot)
- **BON** (https://plainspell.com/en/vs/bobo-vs-bon)
- **Boi** (https://plainspell.com/en/vs/bobo-vs-boi)
- **bop** (https://plainspell.com/en/vs/bobo-vs-bop)
- **bog** (https://plainspell.com/en/vs/bobo-vs-bog)
- **BOM** (https://plainspell.com/en/vs/bobo-vs-bom)
- **bod** (https://plainspell.com/en/vs/bobo-vs-bod)
- **bor** (https://plainspell.com/en/vs/bobo-vs-bor)
- **BRB** (https://plainspell.com/en/vs/bobo-vs-brb)
- **bok** (https://plainspell.com/en/vs/bobo-vs-bok)
- **bol** (https://plainspell.com/en/vs/bobo-vs-bol)
- **Boe** (https://plainspell.com/en/vs/bobo-vs-boe)
- **bub** (https://plainspell.com/en/vs/bobo-vs-bub)
- **both** (https://plainspell.com/en/vs/bobo-vs-both)
- **book** (https://plainspell.com/en/vs/bobo-vs-book)

## Common misspellings (4)
`bbobo`, `bboo`, `bobbo`, `obbo`

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/word/bobo