# banner blindness

> English word · Noun

## Definitions
1. A tendency to ignore banner ads and similar-looking banners on websites.

## Etymology
Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/word/banner-blindness