# allure

> English word · Noun · IPA /əˈlʊɚ/ · frequency rank #23,742

## Definitions
1. The power to attract, entice; the quality causing attraction.

## Etymology
From Middle English aluren, from Old French aleurer, alurer, from a (“to, towards”) (Latin ad) + leurre (“lure”). Compare lure.

## Easily confused with
- **azure** (https://plainspell.com/en/vs/allure-vs-azure)
- **assure** (https://plainspell.com/en/vs/allure-vs-assure)
- **Allie** (https://plainspell.com/en/vs/allie-vs-allure)
- **allege** (https://plainspell.com/en/vs/allege-vs-allure)
- **allele** (https://plainspell.com/en/vs/allele-vs-allure)
- **allude** (https://plainspell.com/en/vs/allude-vs-allure)
- **Alegre** (https://plainspell.com/en/vs/alegre-vs-allure)
- **Albury** (https://plainspell.com/en/vs/albury-vs-allure)
- **alluded** (https://plainspell.com/en/vs/alluded-vs-allure)
- **alludes** (https://plainspell.com/en/vs/alludes-vs-allure)

## Common misspellings (6)
`allrue`, `alluer`, `allurre`, `alulre`, `alure`, `lalure`

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/word/allure