retailingvsretellingWhich spelling fits?

Quick tell: retailing is a verb, retelling is a noun, so they fill different roles in a sentence.

Which to use

“retailing” is a verb and “retelling” is a noun - they look or sound alike but fill different roles in a sentence.

#25,905
“retailing” frequency rank
#30,940
“retelling” frequency rank
56845
confusion score

Side-by-Side Comparison

Feature retailing retelling
Definition present participle and gerund of retail A new, changed, or adapted version of a story.

Letter map: retailing vs retelling

Shared letters muted; letters that set retailing and retelling apart highlighted. Shared run: 7.

9 ch
retailing
9 ch
retelling

Grammar separator: retailing vs retelling

Our dataset has no pronunciation recorded for both members, so the reliable separator here is grammatical: retailing is averb and retellinganoun. On the page they share most of their letters but differ in 2 positions. Our composite confusion score for this pair is 56845, derived from the frequency rank of both members and their visual similarity.

retailing is recorded at frequency rank #25,905, classified as averb, pronounced /ˈɹiːteɪliŋ/. retelling is at rank #30,940, tagged as anoun.

Glosses for this pair are partially populated in our dataset, but the full side-by-side definitions above should still guide you to the right choice.

With a confusion score of 56845, this pair ranks #123,337 of 530,003 scored English confusable pairs - among the most confusable pairs.

Orthographic DNA of retailing vs retelling

Shared letters: egilnrt. Private to "retailing": a. Private to "retelling": -.

"retailing" · 9 letters · shape CVCVVCVCC  ·  "retelling" · 9 letters · shape CVCVCCVCC

Known mistypes of this pair

  • retailingertailing · reatiling · retaiilng · retailign · retailingg · retailinng · retailling · retailnig
  • retellingertelling · reetlling · retelilng · reteling · retellign · retellingg · retellinng · retellnig

Frequently Asked Questions

Do "retailing" and "retelling" mean the same thing in a sentence?
No - they are not even the same part of speech. "retailing" is a verb and "retelling" a noun, so a sentence built for one is usually ungrammatical with the other.
In ordinary English text, does "retailing" or "retelling" show up more?
"retailing" is the more common of the two: it sits at frequency rank #25,905 in our English list, against #30,940 for "retelling". The two are close in frequency, so neither is a safe default; check the meaning rather than guessing.

Useful next steps

You've compared "retailing" and "retelling". Here's where to go from here.

  • Full dictionary entry for "retailing" with definition, IPA, and generated misspellings. Word entry
  • Full dictionary entry for "retelling" - compare definitions side by side with the headword page. Word entry
  • This pair ranks #123,337 of 530,003 scored English confusable pairs in this corpus vintage. Corpus statistics
  • "retailing" and "retelling" also get mixed up with nearby pairs, the highest-scored neighbour is "refuelling vs retelling". Nearby pair
  • Recorded mistypes exist for at least one side of this pair, useful when a spell-checker or OCR lands on the wrong form. See mistypes

Confusion rank #123,337 of 530,003 scored English pairs, corpus vintage 2026-09-03, not spelling advice.

Source: Wiktionary (via kaikki.org) Structured Wiktionary extract

Source: FrequencyWords open word-frequency list