# losing vs luring

> English confusable word pair

## The two words

### losing
*verb · IPA /ˈluːzɪŋ/ · frequency rank #1,487*
present participle and gerund of lose

### luring
*noun · frequency rank #34,167*
allurement

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/vs/losing-vs-luring