# lose vs lure

> English confusable word pair

## The two words

### lose
*verb · IPA /luːz/ · frequency rank #879*
To cease to have (something) in one's possession or capability.

### lure
*noun · IPA /lʊə/ · frequency rank #11,738*
Something that tempts or attracts, especially one with a promise of reward or pleasure.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/vs/lose-vs-lure