# logos vs look

> English confusable word pair

## The two words

### logos
*noun · IPA /ˈlɒɡɒs/ · frequency rank #14,356*
A form of rhetoric in which the writer or speaker uses logical argument as the main form of persuasion.

### look
*verb · IPA /lʊk/ · frequency rank #151*
To try to see, to pay attention to with one’s eyes.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-09-03.
Canonical page: https://plainspell.com/en/vs/logos-vs-look