# logo vs Luo

> English confusable word pair

## The two words

### logo
*noun · IPA /ˈləʊ.ɡəʊ/ · frequency rank #4,465*
A visual symbol or emblem that acts as a trademark or a means of identification of a company or organization.

### Luo
*noun · IPA /ˈluː.əʊ̯/ · frequency rank #32,905*
An ethnic group in southern Sudan, Kenya, and neighboring countries.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-09-03.
Canonical page: https://plainspell.com/en/vs/logo-vs-luo