# logo vs look

> English confusable word pair

## The two words

### logo
*noun · IPA /ˈləʊ.ɡəʊ/ · frequency rank #4,465*
A visual symbol or emblem that acts as a trademark or a means of identification of a company or organization.

### look
*verb · IPA /lʊk/ · frequency rank #151*
To try to see, to pay attention to with one’s eyes.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/vs/logo-vs-look