# logo vs logos

> English confusable word pair

## The two words

### logo
*noun · IPA /ˈləʊ.ɡəʊ/ · frequency rank #4,465*
A visual symbol or emblem that acts as a trademark or a means of identification of a company or organization.

### logos
*noun · IPA /ˈlɒɡɒs/ · frequency rank #14,356*
A form of rhetoric in which the writer or speaker uses logical argument as the main form of persuasion.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/vs/logo-vs-logos