# gimmick vs gimmicks

> English confusable word pair

## The two words

### gimmick
*noun · IPA /ˈɡɪm.ɪk/ · frequency rank #22,686*
A trick or device used to attain some end.

### gimmicks
*noun · IPA /ˈɡɪm.ɪks/ · frequency rank #33,255*
plural of gimmick

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/vs/gimmick-vs-gimmicks