# advert vs avert

> English confusable word pair

## The two words

### advert
*noun · IPA /ˈædvɜːt/ · frequency rank #15,741*
An advertisement, an ad.

### avert
*verb · IPA /əˈvɝt/ · frequency rank #24,090*
To turn aside or away.

## Source
Compiled from Wiktionary via kaikki.org (CC BY-SA). Data vintage: 2026-05-06.
Canonical page: https://plainspell.com/en/vs/advert-vs-avert